Question: You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- Omnichannel + Store Centric
- Store Centric
- Online + Omnichannel
The right answer was: Omnichannel + Store Centric