Question: You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?
- “What do you like and not like about your competitors’ websites?”
- “How do you feel your previous website redesigns went? How did the process make you feel?”
- “What would be the biggest change you’d like to make to the website and why?”
- “How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”
The right answer was: “How do you feel your previous website redesigns went? How did the process make you feel?”