Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

Question: Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

• Event name
• Default channel grouping
• Google Ads campaign
• Page title

The right answer was: Default channel grouping