why should campaigns with different marketing objectives be separated into different performance planner plans 1467 1

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Question: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”
  • So that spend is not reallocated between two different marketing objectives

The right answer was: So that spend is not reallocated between two different marketing objectives

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