why is it important to sell growth driven design differently 9495 1

Why is it important to sell Growth-Driven Design differently?

Question: Why is it important to sell Growth-Driven Design differently?

  • Because the timelines are often shorter, which means the sales reps must better position the service to ensure prospects understand it right away
  • Because, unlike traditional web design, GDD requires the heads of each department to be involved in website discussions
  • Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDD
  • Because selling GDD requires an understanding of the prospect’s users, so we must conduct user experience research before the sale

The right answer was: Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDD

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