which statement best describes what a buyer persona is 8072 1

Which statement best describes what a buyer persona is?

Question: Which statement best describes what a buyer persona is?

  • A semi-fictional representation of your ideal customer.
  • A report that combines the items that an average buyer purchases in a year.
  • A simple description of demographic characteristics of people you’d like to target.
  • The most recent lead that converted into a paying customer.

The right answer was: A semi-fictional representation of your ideal customer.

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