Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.