Question: Which of the following statements is NOT an example of a time you need to use qualitative research?
- When you need to find out “why” users are behaving a certain way.
- When you’re first starting out and/or lacking quantitative data.
- When you need to dig deeper into a specific topic.
- When you need to save time on research to hit a deadline.
The right answer was: When you need to save time on research to hit a deadline.