Home - HubSpot Digital Advertising - Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Quality Engagement Conversion Relevance The right answer was: Quality and Engagement and Conversion