Which of the following is FALSE about sales emails?

Question: Which of the following is FALSE about sales emails?

• The content should focus more on the buyer’s needs than the seller’s needs.
• Many messages get marked as spam based solely on their subject line.
• Personalization is important to success when writing to prospects.
• Typically, buyers prefer a phone call to receiving an email.

The right answer was: Typically, buyers prefer a phone call to receiving an email.