Home - Google Analytics Certification - Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? First click Time decay Data-driven Last click The right answer was: Data-driven