Question: What does layering an Affinity audience with a broad keyword targeting campaign help you do?
- Reach people who have been identified as being in the mindset to buy
- Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Reach people based on specific demographics such as marital and education status
The right answer was: Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)