What are the two most common reasons a finance company might choose to promote its app?

Question: What are the two most common reasons a finance company might choose to promote its app?

• To determine if app users have a preferred banking location.
• To increase user engagement with the app.
• To drive phone calls to customer service through the app.
• To help users discover the app.

The right answer was: To increase user engagement with the app. and To help users discover the app.