What are the two most common reasons a finance company might choose to promote its app?

Question: What are the two most common reasons a finance company might choose to promote its app?

  • To determine if app users have a preferred banking location.
  • To increase user engagement with the app.
  • To drive phone calls to customer service through the app.
  • To help users discover the app.

The right answer was: To increase user engagement with the app. and To help users discover the app.

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