TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

ByWilliam E. Weingartner Hours
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Question: TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

  • TrueView for action
  • TrueView for reach
  • TrueView in-stream
  • TrueView discovery

The right answer was: TrueView for action

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