The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?

Question: The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?

  • By helping sales teams focus on the prospects who are most interested in buying.
  • By making the company’s outreach efforts harder to ignore.
  • By making the business’s website more “mobile friendly.”
  • By increasing the volume of sales emails the company sends out.

The right answer was: By helping sales teams focus on the prospects who are most interested in buying.

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