Question: Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
- The advertiser will receive more bids in the auction.
- The higher expected click-through rate will lead to a higher Ad Rank.
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The ad will lead to a higher cost-per-click for the advertiser.
The right answer was: The higher expected click-through rate will lead to a higher Ad Rank.