shopping ads certification exam answers 2022 7694 1

Shopping ads Certification Exam Answers 2022

The new Shopping ads certification process is now live! Shopping ads let you use Google Ads to promote your product on Google Search, YouTube, and the Display Network. To list your products in Shopping ads and show your ads to shoppers who are looking for a specific item, you will need to create a Merchant Center account. Once you have a Merchant Center account, follow the steps below to get certified!

What is Shopping ads?

Shopping ads is a new app that allows shoppers to purchase physical items and have the order delivered to their door. To do this, they need to create an account and then they can browse through various stores and search for clothing, shoes, toys, or other items. Once the item is located, it can be added to the shopping cart for purchase.

What are the Requirements for Shopping ads?

There are a few requirements for the Shopping Ads certification process, though many of them are the same as the Google Ads certification process. The most important requirement is that all products in your store must be eligible to advertise on Shopping ads. This means that they are sold by a U.S. company, priced under $10, and available on a marketplace like Amazon or eBay. The products can’t contain any restricted content, such as pornography or violence.

Paragraph: Once you’re certified to run Shopping ads, you’ll have to download and install the latest updates to the Merchant Center app on your device. From there, you can use Google’s Merchant Center login credentials to sign in and create an account on the app. You’ll also need to log into your account on AdWords so that information about your products can sync between both platforms.

What are the Benefits of Shopping ads?

Shopping ads are a part of the Google Ads Suite which includes other advertising products like Google AdWords and YouTube. As a product, Shopping ads work by matching up potential shoppers with products they might want based on their search queries. There are two types of Shopping ads: Product Listing Ads (PLAs) and Product Display Ads (PDAs). PLAs show pictures or videos of your product along with its price, description, and link to the page where it can be purchased. PDAs only show pictures or videos of your product in conjunction with actions that users can take to find more information about it.

How do you Apply for Shopping ads Certification?

You should first complete an in-depth certification process that verifies the quality of your business. You must also adhere to a set of standards and guidelines to be eligible for this program. Google Shopping ads are open to all businesses, including physical stores, catalogs, and even drop shippers.

Paragraph: If you meet all requirements, you will be able to apply for certification and your request will be reviewed by Google Shopping ads. You will then receive an email with your acceptance or denial. You can also check on your status on the Google Shopping console dashboard under “My Account.”

Shopping ads Course Details:

Exam link: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification
Total questions: 50
Exam type: Free

Shopping ads Certification Exam Questions and Answers

  1. You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
  2. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  3. You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  4. Which of these statements about product groups in a Shopping campaign is true?
  5. Which of these formats promotes in-store offerings while also driving traffic to stores?
  6. Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
  7. Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?
  8. According to Google Ads Policy, which category type does irresponsible data collection fall under?
  9. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  10. What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
  11. What’s automatically optimized with a Smart Shopping campaign?
  12. Where can your shoppers check out when purchasing an item? Choose three.
  13. Why is it recommended to have a remarketing list with a Smart Shopping campaign?
  14. Which of these are ways Shopping helps you reach your goals? Choose three.
  15. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
  16. What are the three main aspects of Google’s policy mission statement? Choose three.
  17. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  18. You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  19. You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.
  20. What are three benefits of a Smart Shopping campaign? Choose three.
  21. Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
  22. You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
  23. Where might you see Standard Shopping ads? Choose three.
  24. What’s an example of an omnichannel goal?
  25. Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
  26. You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
  27. Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
  28. Which of these statements is true of Smart Shopping campaigns?
  29. Which definition of attributes in the product feed is correct?
  30. Where would you go to opt in to the Product Ratings program?
  31. How does Google enforce policy violations?
  32. How can you help build a better consumer experience to drive action? Choose three.
  33. How are Shopping ads created?
  34. How can conversion tracking help users?
  35. Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
  36. What are two features of a Standard Shopping campaign? Choose two.
  37. When should you expect to pay for a Shopping ad?
  38. How do Google Ads and Google Merchant Center interact with each other?
  39. You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
  40. Of these programs, which are the most commonly used in Google Merchant Center? Choose two.
  41. What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  42. What are free product listings?
  43. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  44. To maximize performance, how should you set up your Smart Shopping campaigns?
  45. What’s an example of an online sales goal?
  46. You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
  47. You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  48. Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.
  49. What’s the relationship between Google Merchant Center and Google Ads?
  50. You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  51. In which three places can Standard Shopping ads appear? Choose three.
  52. Which of the following is true of attributes in the product feed?
  53. Which of these components are optimized automatically with a Smart Shopping campaign?
  54. You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
  55. If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
  56. If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
  57. How would you accurately describe the function of product groups in a Shopping campaign?
  58. What benefit does a remarketing list have for a Smart Shopping campaign?
  59. What are three ways Shopping adds help you reach your goals? Choose three.
  60. When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
  61. What’s the benefit of conversion tracking?
  62. Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two.
  63. Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
  64. Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two.
  65. What are three ways that you can help build a better consumer experience to drive action? Choose three.
  66. If a person wants to opt in to the Product Ratings Program, where should they go?
  67. Which of these programs are commonly used in Google Merchant Center? Choose two.
  68. When do you pay for a Shopping ad?
  69. You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  70. Which of these is a benefit of Shopping Ads?
  71. Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
  72. How many Smart Shopping campaigns should you create to maximize performance?
  73. You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
  74. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  75. Which definition corresponds to a free product listing?
  76. Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
  77. How can a remarketing list help a Smart Shopping campaign?
  78. How can Shopping ads help retailers connect with potential shoppers? Choose two.
  79. You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
  80. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  81. What’s the purpose of products groups in a Shopping campaign?
  82. What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
  83. Which of these website features are required in order to advertise on Shopping ads?
  84. Which of these choices describes a free product listing?
  85. How do Smart Shopping campaigns work?
  86. Under which category does irresponsible data collection fall, according to Google Ads Policy?
  87. You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  88. Which of these statements about Shopping Ads is true?
  89. If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
  90. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  91. What can Local Catalog Ads do?
  92. Which of the following is something retailers shouldn’t do in a shifting retail landscape?
  93. Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
  94. Smart Shopping campaigns simplify campaign management by automating which of the following?
  95. True or false? Shopping ads use product data to determine how and where to show ads.
  96. True or false? Shopping campaigns can help promote online and local inventory.
  97. Where can Standard Shopping ads appear? Choose three.
  98. You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two.
  99. You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  100. What are three ways your shoppers can check out when purchasing an item? Choose three.
  101. What triggers a charge for a Shopping ad?
  102. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  103. What are two commonly used programs in Google Merchant Center? Choose two.
  104. How does Google Merchant Center interact with Google Ads?
  105. Which of these are ways you can help build a better consumer experience to drive action?
  106. If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.
  107. What happens after a policy violation?
  108. Which of these things does a Smart Shopping campaign automatically optimize?
  109. A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
  110. Which ad format promotes in-store products and also drives traffic to stores?
  111. How can Shopping help you reach your goals? Choose three.
  112. You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
  113. What are the three main components of Google’s policy mission statement? Choose three.
  114. Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
  115. You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
  116. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  117. Which of these statements about Smart shopping campaigns is accurate?
  118. You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.
  119. You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
  120. A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
  121. Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
  122. You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
  123. You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.
  124. Where would you advise someone to go in order to opt in to the Product Ratings Program?
  125. Which of these is an online sales goal?
  126. When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
  127. You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
  128. You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  129. How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
  130. Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
  131. You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
  132. Which statements are aligned with Google’s policy mission? Choose three.
  133. Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.
  134. You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  135. What happens if you violate Google policy?
  136. Which of these is a requirement for advertising on Shopping ads?
  137. Which of these tactics would help you maximize performance for a Smart Shopping campaign?
  138. Which of the following are options for checking out when shoppers purchase an item? Choose three.
  139. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
  140. What’s the purpose of attributes in the product feed?
  141. Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
  142. Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?
  143. Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
  144. Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
  145. Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
  146. Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.
  147. BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
  148. Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
  149. Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
  150. Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
  151. What’s one way to create a seamless experience for your retail customers?
  152. Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
  153. Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
  154. Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
  155. Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  156. Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
  157. Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
  158. George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
  159. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
  160. Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
  161. Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
  162. How has consumer shopping behavior changed in recent years?
  163. How does Google Ads help a business organize inventory, letting the business match its advertising goals?
  164. How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
  165. How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
  166. How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
  167. How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
  168. How can running a Local Inventory ad increase your return on investment (ROI)?
  169. How can advertisers use Shopping campaign ads in order to drive sales?
  170. How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
  171. How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
  172. Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
  173. Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
  174. OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
  175. Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
  176. Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
  177. Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?
  178. If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
  179. Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
  180. How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
  181. How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?
  182. Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
  183. Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
  184. Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
  185. Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
  186. Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
  187. OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
  188. OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?
  189. Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
  190. Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
  191. Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
  192. What’s one way to increase your business profitability?
  193. What’s one unique feature of Local Catalog ads?
  194. What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)
  195. What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
  196. What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
  197. Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?
  198. Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
  199. Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
  200. The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
  201. Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
  202. What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
  203. Local Inventory ads are ideal for which business?
  204. Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
  205. Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
  206. Which statement is true about Shopping ads?
  207. Which statement is true about Local Catalog ads?
  208. Which statement describes modern shopping behavior?
  209. What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
  210. Where can Shopping campaign ads appear on desktop search results pages?
  211. What’s one way to make good use of data to accelerate your business and improve profitability?
  212. Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
  213. A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
  214. Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
  215. A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
  216. A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
  217. Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
  218. Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
  219. Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
  220. Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
  221. You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
  222. Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

Conclusion

The certification process to become Shopping Ads Certified is long and thorough, but well worth it. You will learn how to create Google Shopping ads that are successful and profitable for your business. This certification is open to anyone who has a website or blog with over 100 unique monthly visitors and would like to monetize their traffic.

Leave a Reply

Your email address will not be published.