Question: Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
- People who have previously interacted with one of your digital ads
- A lookalike audience based on your existing customers
- People who have previously visited your website
- An audience based on people who have watched your company’s YouTube videos
The right answer was: A lookalike audience based on your existing customers