Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Question: Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

• Initiate a full app rebuild.
• Initiate a code freeze on app development.
• Conduct market research.
• Conduct competitor surveys.

The right answer was: Conduct market research.