Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Question: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Target cost-per-acquisition (tCPA)
- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
The right answer was: Maximize clicks