It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Question: It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

• Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.
• Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
• No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
• No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

The right answer was: No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.