Home - Google Ads Measurement - In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? Consideration Awareness Loyalty Purchase The right answer was: Consideration