if you want to know which marketing effort is attracting people to your brand which attribution model should you use 18303 1

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Question: If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

  • Linear
  • First-touch
  • Last interaction
  • Simple decay

The right answer was: First-touch

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