Home - HubSpot Digital Advertising - If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? Linear First-touch Last interaction Simple decay The right answer was: First-touch