if you have a keyword set to broad match but you want to select specific keywords that must be included in the search query for your ad to be displayed what would you use 18152 1

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

Question: If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

  • A negative keyword
  • A phrase keyword
  • A broad match modifier
  • A phrase match modifier

The right answer was: A broad match modifier

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