how many customers do you need to interview in order to develop a high quality buyer persona 9167 1

How many customers do you need to interview in order to develop a high quality buyer persona?

ByWilliam E. Weingartner Hours
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Question: How many customers do you need to interview in order to develop a high quality buyer persona?

  • About 15
  • One or two
  • All of them
  • Approximately 20% of your customer database

The right answer was: About 15

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