How do personalization tokens differ from smart text created in HubSpot?

Question: How do personalization tokens differ from smart text created in HubSpot?

• Personalization tokens don’t connect to the contact database.
• Personalization tokens are indexed by search engines.
• Personalization tokens are not indexed by search engines.
• Personalization tokens don’t require segmentation to use them.

The right answer was: Personalization tokens don’t require segmentation to use them.