How do Omnichannel customers behave when making a purchase?

Question: How do Omnichannel customers behave when making a purchase?

• Omnichannel customers interact with a product or service digitally multiple times before purchasing
• Omnichannel customers make purchases in silos, either online and in-person
• Omnichannel customers interact with a product or service at the store versus digitally
• Omnichannel customers make purchases in-store only and account for disproportionately more sales

The right answer was: Omnichannel customers interact with a product or service digitally multiple times before purchasing