google ads search certification exam answers 2022 7652 1

Google Ads Search Certification Exam Answers 2022

Google Ads is a program that many advertisers use to promote their businesses online. Google Ads Search Certification is a new online course that will teach you how to use Google Ads in your business, offer you the opportunities and resources necessary for success, and provide you with the experience of working within a team of other professionals.

What is Google Ads Search Certification?

A Google Ads Search Certification is an accreditation that you receive after completing a course. This allows you to put your experience and skills on your resume and demonstrates that you have the knowledge needed to perform a specific function in the industry.

How to Get Google Ads Search Certification

If you want to be a Google Ads expert, then you need to master the fundamentals of the job. Google is one of the most popular and lucrative marketing channels in the world, which means it’s difficult to get qualified! You can get your Google Ads Search Certification with this guide. In just 4 hours you’ll walk away with all of the skills and knowledge that you need to be successful as an Expert for Google Ads.

Who Can Get the Certificates

Many people are not aware that you can get certificates for Google Ads Search Certification. This certification is a great way to enhance your career and improve your success. The certificate is one of the many perks of being a certified Google Ads Specialist and it shows that you are competent in this area. It also helps you land new clients, just like the professionals who have this certification.

The Benefits of Getting a Google Ads Search Certificate

Did you ever stop to think about why Google Ads is such a great tool? Well, that’s because you can use it to give yourself the edge over your competition. The best way to grow your business is by spending less on advertising and more on conversions. Although there are some key differences in the certification process, most people will agree they are worth it.

What You Should Expect

Google Ads Search certification teaches you how to make a successful career in Google Ads by completing your search engine. You will learn the best practices and strategies used by professional advertisers as well as develop your skillset to do well in the ads business.

Google Ads Search Certification Exam Details

Google Ads Search Certification Exam Questions and Answers

  1. A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.
    Which type of Search Audience solution would best reach this individual?
  2. You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  3. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.
    Why is Google Ads a viable option?
  4. You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad.
    What action might improve the click-through rate on your ad?
  5. You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.
    What change would have the least-positive impact to an ad’s quality?
  6. Your Google Search text ad has three main components. The first is a headline, and the second is a description.
    What’s the third component?
  7. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.
    What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  8. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.
    Why is Google Ads right for you?
  9. You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
  10. You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches.
    What two actions might improve the relevance of your ad? (Choose two.)
  11. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.
    What action should improve the ad relevance?
  12. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.
    How can Google Ads help?
  13. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
    What are two benefits of using automated bidding? (Choose two.)
  14. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website.
    What might increase the number of clicks your ad receives?
  15. Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.
    For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
  16. Yan is working on a Remarketing List for Search Ads campaign.
    Which user could be added to a valid Remarketing audience list to ensure optimal results?
  17. With Dynamic Search Ads, what does the advertiser provide?
  18. Why should your business use Performance Planner?
  19. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  20. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  21. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  22. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  23. Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
  24. Which statement is true about serving relevant ad extensions?
  25. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  26. Which is required for an ad to be served to a user?
  27. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
  28. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  29. When should you use Remarketing Lists for Search Ads?
  30. When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.
    Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
  31. When creating an ad, how does Greg know what it will look like to his potential customers?
  32. When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.
    What else must the advertiser include?
  33. When are automated extensions, such as Seller Ratings, shown?
  34. What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
  35. What’s an example of an effective callout extension?
  36. What’s an accurate description of callout extensions?
  37. What’s a key objective in delivering ad extensions?
  38. What two ad extension types can also be served as automated ad extensions? (Choose two.)
  39. What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
  40. What is one way that Performance Planner helps businesses increase sales?
  41. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  42. What is a valid recommendation that the Performance Planner can provide?
  43. What does Performance Planner automatically do?
  44. What does adding callout extensions to your Google Search ads enable you to do?
  45. What content could be used for a structured snippet extension?
  46. What can the Performance Planner recommend?
  47. What can the Performance Planner assist you with?
  48. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  49. What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
  50. What are two main benefits of using Search Audience solutions? (Choose two.)
  51. What ad extension is only available as a full automated ad extension?
  52. Wendy is setting up a Customer Match strategy to reach a list of prospective customers.
    What must she provide?
  53. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  54. Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory.
    How can Dynamic Search Ads help Trina?
  55. Trina is using automated bidding as part of her Google Ads Search bidding strategy.
    Why might she prefer automated bidding?
  56. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
    What does this mean?
  57. Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  58. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
    How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
  59. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
    What type of automated bidding strategy is Siona using?
  60. Singh’s marketing company has created an enticing ad that receives many clicks.
    What effect will the ad likely have on the Google Ads auction?
  61. Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors.
    Which two user searches may generate the advertising manager’s ad? (Choose two.)
  62. Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.
    What’s Google’s recommendation about extensions?
  63. Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.
    Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
  64. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position.
    What can she do to potentially get a higher ad position?
  65. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.
    Which outcome is Reggie expecting from the campaign?
  66. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.
    What type of automated bidding strategy would be best for Priya’s campaign?
  67. Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal.
    What did he hope to achieve by selecting “leads” as his goal?
  68. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
  69. Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like.
    What’s a likely reason for his ad not being frequently displayed?
  70. Match these Search Audience solutions with the benefits they can bring to your campaigns.
  71. Match each ad extension with the benefit it brings to a user’s ad experience.
  72. Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics.
    What are the three components of a text ad on the Google Search Network that Mary will need to know?
  73. Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options.
    Which campaign types are available to her in Google Ads?
  74. Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience.
    Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
  75. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.
    Which bidding strategy has the potential to meet Marta’s needs?
  76. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
    Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  77. Maria has been told that she should use the Performance Planner on a monthly basis.
    Why should she do so?
  78. Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores.
    How can a Google Search campaign benefit Lisa’s business?
  79. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.
    Which feature makes the optimization recommendations valuable for Leo?
  80. Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.
    Which benefit will she gain by appearing on Google Search partners?
  81. Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.
    Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  82. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.
    What will happen to her campaign’s optimization score?
  83. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results.
    What else might he do to improve his Ad Rank?
  84. Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type.
    Which search terms might match with Jennifer’s ad?
  85. Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.
    What automated bidding strategy should she use in her campaign?
  86. It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison.
    Match each signal type with how it is demonstrated in this situation.
  87. In-Market audiences would be suited to reach which user?
  88. In-market audiences allow the opportunity to specifically identify what kind of user?
  89. Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  90. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  91. How does automating your bid contribute to a successful Google Ads campaign?
  92. How can Performance Planner serve your business?
  93. How can ad extensions contribute to increasing user engagement?
  94. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner.
    Which recommendation can be provided to Hank by the Performance Planner?
  95. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.
    What are these principles?
  96. Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
    Upon which other principles was Google Ads built?
  97. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users.
    What criteria are reviewed by Google Ads?
  98. Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed.
    What are the available campaign types?
  99. Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.
    To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  100. Francis wants to increase his Google Ads skills and optimize results for his clients.
    What two best practices should Francis adopt? (Choose two.)
  101. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups.
    Why does Google make this recommendation?
  102. Each Similar Audience has its seed list members removed to ensure what?
  103. Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign.
    How can Clara use the optimization score to benefit her campaign?
  104. Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products.
    What might the user have been doing?
  105. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours.
    Which activity will lead potential customers to Carlton’s company through Google Search ads?
  106. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.
    What is Brian’s optimization score based upon?
  107. Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction.
    What change to Brenda’s ad might improve the Ad Rank?
  108. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.
    How else will phrase match benefit Bob’s campaign?
  109. Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.”
    Which benefit does broad match modifier give Bob’s Search Ads campaign?
  110. Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy.
    What value can be recognized by launching a Google Search campaign?
  111. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.
    Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  112. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  113. As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
    Arrange the five steps in order, with the first step on top.
  114. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.
    What does this score indicate?
  115. Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
    How might Google Search Ads provide value to Alex?
  116. Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
  117. A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.
    Which two searches may prompt the marketing manager’s ad? (Choose two.)
  118. Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
  119. Which of the following factors wouldn’t change an account’s optimization score?
  120. How does Google Ads generate responsive search ads?
  121. How many ads should be implemented per ad group?
  122. Which are the three required parts of a text ad?
  123. Arrange the items below in order of hierarchy, beginning with the top level.
  124. What is the key value proposition of Google Search campaigns?
  125. Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
  126. Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
  127. Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
  128. How can Google Ads help you advance your business goals?
  129. Match each autobidding strategy to the right campaign goal.
  130. Which of the following is a core benefit of Google Ads automated bidding?
  131. Match the marketing goal to the correct ad extension.
  132. Which ad extensions can serve automatically?
  133. Why do search ad extensions matter?
  134. If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
  135. True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
  136. Which of the following can be customized with audience signals to make Search campaigns more efficient?
  137. What are the three main factors that determine ad quality?
  138. Which attributes describe a good landing page experience?
  139. Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
    In what way will a Display campaign achieve Ingrid’s marketing goal?
  140. Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.”
    How will broad match benefit Bob’s campaign?
  141. Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
    How much would Jim pay for the first spot in the auction?
  142. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.
    What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
  143. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.
    How does Google Ads provide control?
  144. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
    Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  145. An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns.
    What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  146. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.
    Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  147. Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.
    Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
  148. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.
    What’s Brian’s optimization score based upon?
  149. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.
    Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  150. You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  151. Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword.
    Which two searches may prompt the ad? (Choose two.)
  152. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.
    What are two advantages Performance Planner offers Rebecca? (Choose two.)
  153. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.
    What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  154. Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient.
    What are three ways that automated bidding can improve efficiency?
  155. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.
    What automated bidding strategy should Rashid consider using?
  156. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.
    What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  157. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
    What will they need to create in their first Google Search Ad group? (Choose two.)
  158. Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
    Which statement describes Quality Score?
  159. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  160. As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit.
    How many total characters can he use in each of these optional paths?
  161. Which user type would the Google Ads system closely match as an Affinity audience?
  162. Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business.
    Which two solutions can Linda achieve via a Google Search campaign? (Choose two.)
  163. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
    Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
  164. Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns.
    One reason Steven values the optimization score is because it makes it possible for him to do what?
  165. What’s the primary benefit of using structured snippet extensions in your ads?
  166. Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.
    How many headlines can Samira include in a single responsive search ad?
  167. Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.
    What are two other benefits that search ad extensions can contribute to performance? (Choose two.)
  168. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page.
    What will happen to her campaign’s optimization score?
  169. Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).
    Which of the following actions might improve Charlie’s eCTR?
  170. Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
  171. Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products.
    What benefit would a Google Search campaign provide Jennifer?
  172. After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%.
    What does this score tell Meredith about her Google Search Ads campaign?
  173. Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.
    Which keyword match type would help Barbara reach the most search queries that potential clients are using?
  174. Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day.
    Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
  175. Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals.
    Which campaign type can help Jacob achieve his offline business objectives?
  176. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.
    What’s a key benefit of a well-managed Google Search Ads campaign?
  177. Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.
    What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
  178. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.
    For which activity are callout extensions beneficial?
  179. Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
    Upon which other principles was Google Ads built?
  180. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills.
    How could a Google Search campaign benefit his business?
  181. John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night.
    Which criteria should John’s Plumbing configure to meet this goal?
  182. Jimmy has completed the headline section of his text ad and is now writing the description section.
    What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
  183. Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
  184. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed.
    What Google campaign type will help her reach her most valuable audience?
  185. Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.
    What should Mario include in his headline?
  186. What is a main benefit of using Search Audience solutions?
  187. What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  188. John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website.
    What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
  189. Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign.
    How can Clara use the optimization score to benefit her campaign?
  190. Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).
    Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
  191. With Similar Audiences, which Google product is included when finding new people with similar profiles?
  192. Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.
    How does the negative keyword help Jimmy’s advertising campaign?
  193. Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad.
    What’s an advantage of using these optional path fields?
  194. Lola is in the process of selecting a campaign type to suit her business objectives.
    Why is it important that she consider business objectives before choosing her campaign type?
  195. What Search Network text ad component provides up to three fields of 30 characters each?
  196. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive.
    In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  197. Which of the following goals can you achieve for your marketing campaign by using automated bidding?
  198. An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
  199. A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
  200. Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
  201. Which ad extension is available only as a full automated ad extension?
  202. What’s a best practice for using ad extensions?
  203. Match each Search Audience solution with the benefit that it can bring to your campaigns.
  204. Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)
  205. Why is optimizing your ad rotation when setting up your ads recommended?
  206. What’s a benefit of using the sitelink extension?
  207. Which recommendation is a best practice for effectively using Performance Planner?
  208. An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?
  209. An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.)
  210. A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
  211. An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
  212. What are two best practices for creating ads? (Choose two.)
  213. A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
  214. What’s a good use case to leverage Customer Match?
  215. Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
  216. A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
  217. A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?
  218. What’s a best practice for effectively using Performance Planner?
  219. What’s a best practice when writing a description for a Search Ad?
  220. Why is creating three or more Search Ads per ad group a best practice?
  221. A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)
  222. You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
  223. What’s a benefit of using Customer Match audience solutions?
  224. Which three universal extensions should marketers use to enhance their ads?
  225. What’s a best practice when writing a headline for a Search Ad?
  226. A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”
  227. A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
  228. A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?
  229. A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?
  230. A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  231. An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)
  232. A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)
  233. A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?
  234. A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
  235. A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
  236. A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?
  237. An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?
  238. A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?
  239. A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Final Thoughts and Tips

Google Ads Search Certification is one of the best tools for any online business owner. It helps you achieve success and optimize your Google AdWords campaign for free, which means that you can easily set up a mega-successful ad campaign and watch as your profits increase.

Leave a Reply

Your email address will not be published.