Question: Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
| 1. Depth of signals used and cross analysis | Integrates a large variety of signals and considers new ones to evaluate user intent (1) |
| 2. Machine learning | Algorithmically helps set the appropriate bid for each and every auction (2) |
| 3. Auction-time bidding | Tailors bids to each user's unique context, using relevant signals present at auction time (3) |
| 4. Time saved | Alleviates the strain on marketing resources by automating more manual tasks (4) |
The right answer was: Drag and match the answers as it shared above.