Home - HubSpot Digital Advertising - Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.ideashistorical performancetarget audienceconversion pathThe right answer was: historical performance