Question: Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
- Lower auction bidding, email lists, and social reports
- Competitive analysis, refundable budgets, and email lists
- Real-time data, powerful signals, and cross-device reach
- Console usage, channel subscriptions, and data volume
The right answer was: Real-time data, powerful signals, and cross-device reach