Question: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?
- Testing and reporting on the speed of Brian’s websites
- Comparing Brian’s sales with ad serving data
- Judging ad popularity on social media
- Key aspects of his campaigns, including statistics, settings, and industry trends
The right answer was: Key aspects of his campaigns, including statistics, settings, and industry trends