Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

Question: Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon?

  • Testing and reporting on the speed of Brian’s websites
  • Comparing Brian’s sales with ad serving data
  • Judging ad popularity on social media
  • Key aspects of his campaigns, including statistics, settings, and industry trends

The right answer was: Key aspects of his campaigns, including statistics, settings, and industry trends

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