Question: Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
- Encourage customers to shop in your preferred channel
- Meet customers wherever they’re at in their digital shopping journey
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
The right answer was: Meet customers wherever they’re at in their digital shopping journey