Question: An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
- The ad will appear to previous customers regardless of the search terms in order to expand reach.
- The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
- The ad will appear to more users by serving on new, relevant queries.
- The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
The right answer was: The ad will appear to more users by serving on new, relevant queries.