Question: Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
The right answer was: Custom Affinity audiences