Question: A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
- Target impression share
- Target cost-per-acquisition (tCPA)
- Target return on ad spend (tROAS)
- Maximize conversions
The right answer was: Target impression share