Question: A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?
- People who previously purchased from a competitor’s website
- People who previously purchased a large quantity of the website’s products
- People to whom the company has previously advertised via traditional media channels
- People who have heard of the company but have never visited the company’s website
The right answer was: People who previously purchased a large quantity of the website’s products