YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
Question: YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
- Advertiser must have run video ads before
- Advertiser must use DV360 for measurement
- Intent-rich audiences
- Lower funnel measurement
The right answer was: Intent-rich audiences and Lower funnel measurement