You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Question: You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.
• Increasing the trustworthiness of the website.
• Reducing the bid rate on the ad.

The right answer was: Changing the call-to-action message of the ad.