You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Question: You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
- Conversion paths
- Funnel exploration
- Model comparison
- Segment overlap
The right answer was: Model comparison