You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

Question: You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

  • Conversion paths
  • Funnel exploration
  • Model comparison
  • Segment overlap

The right answer was: Model comparison

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