Question: You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
- Incentivize teams with unified goals and KPIs
- Get to know different teams and what they’re measuring to track against their goals
- Suggest organizational changes to meeting structure, media budgets and KPIs.
- Set separate goals and KPIs for each team
- Encourage siloed organizational structure, budgets, and meetings
The right answer was: Incentivize teams with unified goals and KPIs and Get to know different teams and what they’re measuring to track against their goals and Suggest organizational changes to meeting structure, media budgets and KPIs.