youre starting a project and dont have a past campaign to use as a benchmark how can you secure executive buy in 9283 1

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Question: You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan.

The right answer was: Position your program as an experiment or pilot.

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