You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?

Question: You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?

  • Set one campaign per location
  • Set one campaign per region
  • Set one campaign per country
  • Set one campaign per city

The right answer was: Set one campaign per location

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