Question: Your team wants to make the transition to Growth-Driven Design. However, you’re leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion to your leadership team?
- “Let’s pull three team members together to run Growth-Driven Design on an internal agency project as an experiment.”
- “Our team learns quickly and will do great work. Best of all, we can learn this new process while getting paid by the client.”
- “We can pull four team members together to donate six months of Growth-Driven Design services to our team’s favorite nonprofit.”
- “We could collaborate on an event with another agency and be in charge of the web design and optimization process. This would essentially allow us to run the process on ourselves before rolling it out to clients.”
The right answer was: “Our team learns quickly and will do great work. Best of all, we can learn this new process while getting paid by the client.”