Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Question: Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

• Yes, this is possible for leads.
• No, this is not something you can personalize.
• Yes, but only if the lead has visited your website “recently” (past 3 months).
• Yes, when the recent conversion was in an email.

The right answer was: Yes, this is possible for leads.