Question: Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
- It’s easy to get overwhelmed and best to start small in your efforts.
- Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
- It’s only possible to personalize one section of the website at a time.
- Your visitors will be confused by having different options on each landing page.
The right answer was: It’s easy to get overwhelmed and best to start small in your efforts.