Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

Question: Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

  • What are you offering?
  • How will this help your audience?
  • Why are you doing what you are doing?
  • None of the above

The right answer was: Why are you doing what you are doing?

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