Question: You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who started checking out but didn’t complete the purchase
- You create an audience of users who are likely to purchase in the next seven days
The right answer was: You create an audience of users who are likely to purchase in the next seven days