Question: You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who started checking out but didn’t complete the purchase
The right answer was: You create an audience of users who are likely to purchase in the next seven days