You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?

Question: You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?

• Encourage customers to shop in your preferred channel
• Create a separate marketing strategy for online and offline channels
• Meet customers wherever they’re at in their digital shopping journey
• Find different offline advertising channels to reach your customers

The right answer was: Meet customers wherever they’re at in their digital shopping journey